The Pac-12 Conference has announced a new video-sharing tool to help its student-athletes monetize their game highlights on social media. This is the first commercial product to be developed in the conference’s collaboration with Tempus Ex Machina and will be amplified through a partnership between Twitter and Opendorse to secure name, image, likeness compensation for athletes through the Opendorse NIL marketplace.
Tempus Ex, which partnered with the Pac-12 in March, will leverage FusionFeed—its low-latency data and video feed—to make personalized game highlights available immediately after each game.
Pac-12, Tempus Ex Machina to Develop Video-Sharing Tool for Student-Athletes to Monetize Game Highlights
